Wrigley's: 5 gum augmented reality
This example for the launch of Wrigley's 5 chewing gum in France, allowed consumers to mix together their own music using a number of Augmented Reality symbols. Three symbols representing the different flavors linked to a certain track, with the distance from the main marker determining the volume and effects for each track. This was not only a very innovative use of AR, but communicates the core attributes of the Wrigley brand in a very entertaining manner.
