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The Guardian : Three Little Pigs

Earlier this month, The Guardian unveiled a TV spot that explores how a modern paper might cover "Three Little Pigs." It re-imagines the classic fairytale as a much grittier drama, where the pigs are either the victims or conniving fraudsters - or both. Brilliant.

( via Creativity ).

US online ad spend to surpass print in 2012

For the first time, online advertising spend will surpass print in 2012.

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year. Pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer

Marketers are expected to continue cutting their print advertising budgets for the next half-decade, spending $32.3 billion in 2016, 10% less than what they invested in print ads in 2011.

The study says the growing amount of time consumers spend with digital platforms and advertisers’ view of the internet as a more measurable medium especially as the troubled economy forces businesses to be more accountable with their ad dollars - are both significant contributors to online marketing's growth.

This year, eMarketer says TV ad spending will grow an estimated 6.8% to $64.8 billion.

Bottomline? 2012 looks to be bad year for newspapers and magazines and good for TV and digital advertising .

HEADLESS BODY IN TOPLESS BAR

I doubt you would read ‘DECAPITATED CEREBELLUM IN LICENSED PREMISES, WHEREIN LADIES BARING MAMMARIES HAVE BEEN SEEN, TO WIT, PERFORMING ACTS COUNTER TO SOCIAL MORES’ .

Whether outrageous or scandalous, hilarious or shocking, New York Post’s headlines never fail to entertain. They grab the attention of newspaper readers, and get them to cough up few cents to see what other juicy stories might be lurking beneath the delicious headlines .

'Headless Body in Topless Bar ': The Best Headlines from America's Favorite Newspaper ‘ is essential reading for any journalist, sub-editor, advertising copywriter , blogger or lover of pop culture.

The genius who dreamed up the iconic New York Post headline 'Headless Body in Topless Bar' , Vincent Musetto revealed that his favorite of his own headlines is 'Granny Executed in Her Pink Pajamas.".

Which one is yours in this list ?

1. HEADLESS BODY IN TOPLESS BAR

GRANNY EXECUTED IN HER PINK PAJAMAS.

MARLA: ‘BEST SEX I EVER HAD’

CLOSE BUT NO CIGAR

(Senate fails to convict Bill Clinton over Monica Lewinsky affair)

KISS YOUR ASTEROID GOODBYE!

(Meteor misses earth)

GOTTI'S GREATEST HITS

(Boss of the Gambino crime family in New York City, John Gotti)

BITE OF THE CENTURY

(Mike Tyson’s fight)

‘I AM DEATH WISH VIGILANTE’

(Bernie Goetz turns himself in.)

AMY’S NUDE ROMPS IN JAIL

10.

JIMMY CARTER: ‘IF KENNEDY RUNS I WILL WHIP HIS ASS’

The Independent: Don't watch

Don’t talk. Don’t touch. Don’t walk. Don’t walk at night. Don’t walk on the right.

Don’t drink. Don’t think. Don’t be fat. Don’t be thin. Don’t swim.

Don’t breathe. Don’t cry. Don’t bleed. Don’t experiment. Don’t exist.

Don’t do anything. Don’t sit too close to the tele. Don’t walk on the grass.

Don’t put your elbows on the table. Don’t put your feet on the seat.

Don’t run with scissors. Don’t play with fire. Don’t rebel. Don’t be childish.

Don’t be old. Don’t be ordinary. Don’t be different. Don’t stand out. Don’t drop out.

Don’t watch .

'Litany' TV spot for The Independent newspaper. Circa 1998.

JAM (Just Another Magazine) : Mr Bhiku

JAM (Just Another Magazine ). Mr Bhiku of Bhiku Building , Prabhadevi, Mumbai, India. Subscription campaign. Circa 1998 .

Client : JAM ( Just Another Magazine ) Venture, Bhiku Building, Prabhadevi, Mumbai

Ad Agency: Cosmos Advertising, Mumbai , India

Arr Director: Sanjay Sure

Copywriter: Sunil Shibad

Illustrator : Sanjay Sure

The Guardian: Points of View

“Points of View”, The Guardian, circa 1988. How refreshing in an era of political manipulation, subverted and slanted media and the decline of reason. When I first saw it a video (yes, I am that ancient!) of great tv commercials in the Nineties, the effect on me was stunning to say the least.

In an interview I read, John Webster, Boase Massimi Pollitt (BMP, later DDB London) was asked, “How did you get your idea for Guardian’s “Points of View” tv spot idea? “ He replied, “I normally never know how I come up with ideas but in this case Frank Budgen and I do know our inspiration. We had just seen Akira Kurosawa’s “Rashomon” a few weeks ago and said, well, all we have to do is compress Kurosawa’s masterpiece into 30 seconds .”

Tribute to John Webster:

What marked out Webster's work was its humanity, his eye for human foibles, idiosyncrasies and telling detail. He was forever collecting chance remarks that had amused him, odd photographs, clips of film and music, all stored away for possible use.

John Webster preferred to work largely on his own but spent considerable time coaching youngsters, a role for which he was in much demand.

Dave Trott wrote in his obituary:

“Even as I'm writing this (obituary of John Webster ), I'm wondering what John would have thought of it . "It's a bit boring, isn't it? Can't you put some jokes in?".

But, as I say, John didn't want to impress anyone. He always told me what we did was trivial compared with important jobs, such as nursing or teaching. That sense of perspective gave him the clarity to be much more powerful and truly effective than the rest of us who take advertising too seriously.”

A couple of decades ago he bought a house in France which came with a tiny vineyard; he was proud of the wine he produced and sold - at ridiculously low prices - to his friends. He liked to point out that there were two ways you could go in life: you could go into advertising and work excessively long hours in a highly competitive environment, eventually having enough money to buy a small house in France. Or you could just be a French peasant and not bother with the other bit. ”

John Webster, 1934-2006, RIP. I never had the chance to meet him but I grew up with many of his creations.

Pink Lemonade

We've all heard the truism, "When life gives you lemons, make lemonade." With the plethora of pink slips circulating in the media and advertising industries (BLS estimates place losses over 65,000), you would think some creative type would have parlayed theirs into pink lemonade.

Erik Proulx did.

When the 37 year-old copywriter was laid off from Arnold, a large agency in Boston, in October 2008, it was the third time he'd been terminated in less than 10 years. The third time was definitely a charm. Taking his experiences both in work and out of it, he started a blog, Please Feed the Animals, to serve as a venting ground and support system for other unemployed ad professionals.

Once launched, Proulx decided to create a promotional video featuring the faces and stories of other laid-off execs. And like any good social-media enthusiast, he put out a call for submissions on Twitter. "I started getting all these amazing stories of people who'd just lost their jobs but trying to find creative work," he says.

The enthusiastic response led to the idea of creating a short documentary meant to "show how each of these people has kicked this economy in the balls," he quips. And Lemonade, the movie, was born.

TELEVISION COMMERCIAL

The Guardian : Three Little Pigs

US online ad spend to surpass print in 2012

HEADLESS BODY IN TOPLESS BAR

1.

HEADLESS BODY IN TOPLESS BAR

The Independent: Don't watch

JAM (Just Another Magazine) : Mr Bhiku

The Guardian: Points of View

Pink Lemonade

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