TELEVISION COMMERCIAL

Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa. The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. The campaign follows on from the success of Gorilla, Hangar and Eyebrows at A Glass and Half Full Productions.

The initiative is aimed at emphasizing Cadbury’s 101 year-history of trading with Ghanaian cocoa farmers. Starring villagers of a Ghanian village, all proceeds from the Zingolo single at iTunes will go to charity Care, which works with the cocoa communities in Ghana.

(via The Inspiration Room)