Diva Maharashtracha : Warli diners
Brief: Position Diva Maharashtracha as a restaurant that serves authentic Maharashtrian cuisine. A restaurant that serves more than just the ubiquitous Mumbai snack, vada pao.
Warli art is an ancient Indian folk art tradition of painting of a tribe from Maharashtra called Warli. Historians believe that the Warli tradition can be traced back to as far as the Neolithic period between 2,500 BC and 3,000 BC. Warli paintings are indigenous to Maharashtra. The word “Warli” come from the word “warla” which means the piece of land. Warli is the name of the biggest tribe found on the northern outskirts of Mumbai.
Their major designs include the harvest season, celebration, wedding, rituals and births ( and in the case of these series of posters, couples dining.)
The hallmark of Maharashtra’s Warli paintings is the use of geometric designs such as triangles, circles, squares, dots and crooked lines are used to depict human figures, animal figures, houses, crops, etc. Warli art is known for its monochromatic depictions that express the folk life of Maharashtra. Predominately white color is used on an earthen background.
Client: Diva Maharashtracha
Ad Agency: IBD India, Mumbai
Art Director: Mandar Wadke
Copywriter: Sunil Shibad
Illustrator: Rashmi Hazare
Digital Arist: Surendra Adivarekar
