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Full Tilt Poker: Play like you



WongDoody debuts its latest international TV and print campaign for online poker site Full Tilt Poker. The new campaign’s sophisticated black-and-white creative executions position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work.


(via adland.tv)




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