To call attention to the malaria plight many Britons face as they travel, here’s martial arts-themed video that shows the importance of properly fighting off mosquitoes.
Malaria Hotspots employs humor to drive home its message: Malaria. It only takes one bite.
Of all the anti-smoking ads that have made the rounds over the years, this Non-Smoking Generation anti-smoking tv commercial is one of the more stylish. With fiery, slo-mo action, the Swedish ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."
The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.
India has talent. We have some of the best minds. Be it directors, producers, editors, art directors or copywriters. But many non-profits do not take mass communication seriously. These days in India, NGO folks have raisedself-aggrandizement to an art form.
"If I had to have sex ten times a day with strangers for a living, at what point would I start to feel sick? From the beginning surely."
So concludes the voice-over of a thought-provoking PSA crafted by French film director Frederique Pollet Rouyer and Belgian film director Patric Jean for European Women’s Lobby .
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Nine out of ten women in prostitution would like to exit the system of prostitution but feel unable to do so. An international study found that 62% of women in prostitution reported having been raped, and 68% of them meet the criteria for Post-Traumatic Stress Disorder in the same range as victims of torture.
European Women’s Lobby aims at taking concrete actions to bring about an end to societal tolerance for widespread sexual and economic exploitation of persons in prostitution, the vast majority of whom are women.
“We Care About New York” is a menacing 1991 anti-littering public service announcement by David Lynch, in which littering is linked to the specter of rat infestation.
Japan was devastated by an 8.9 earthquake and tsunami on 11th March, 2011 causing widespread damage. Donate to the charitable organization of your choice to do your part with relief efforts.
For an Indian, Republic Day is no Army Day. Or Air Force Day. Or Navy Day. Or even Independence Day. In fact on the list of Indian holiday makers get excited over Republic Day because it’s right between our previous working day and the next working day. And while those are all fine traditions, patriotism and love for our country, but we rarely get thrilled about making a difference for our motherland .
So, in an effort to show that I too am a robot, what better way for an Indian to celebrate Republic Day than with Patent Number 3,192,863: Blood Pump and Artificial Heart?
India! You really get my heart pumping!
~Sunil, R2D2, Astromech Droid.
Where the mind is without fear
~Rabindiranath Tagore
Where the mind is without fear and the head is held high;
Where knowledge is free;
Where the world has not been broken up into fragments by narrow domestic wars;
Where words come out from the depth of truth;
Where tireless striving stretches its arms towards perfection;
Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;
Where the mind is led forward by thee into ever-widening thought and action -
Into that heaven of freedom, my Father, let my country awake.
Language: Hindi
Happy 62nd Republic Day, India!
Client: Times of India
Ad Agency: Umbrella Design
Creative Director/ Art Director: Bhupal Ramnathkar
Everybody's a star in this Aardman Animations Oscar-winner in which animals discuss life at the zoo. Accustomed to open spaces and sunnier climes, they comment on the accommodation, diet and the English weather. “Creature Comforts” tv commercials for Heat Electric. Moreover, throughout the Heat Electric tv spots, the creative team succeeded in crafting a consistently warm and cozy tone, which appropriately captured the warmth and homeliness of central heating. Circa 1990.
In an age of Andy Warhol’s “ everybody will be famous for 15 minutes”, conclusive answer to a general question - a sound bite - and the attempts to present a cheery spin by talking heads on a complex issue while the human bury their personal issues and problems with the issue. The series gently mocks the “staged” performance sometimes given by members of the general public when being interviewed for television vox-pops. In an ironic twist these tv commercials are better remembered than the original film that spawned them
Leonard Chershire Disability: Creature Discomforts
A series of four tv spots highlighting disability and featuring the voices of disabled people telling of their experiences premiered on ITV on Christmas Day 2007. In a review of Creature Discomforts, the author opens: "Can I ask you a question?" a young movie usher once asked a close friend of mine, who is permanently in a wheelchair due to cerebral palsy. "Do people like you ever get sexual urges?" "Why?" responded my friend, who has never suffered fools gladly. "Do you lose yours when you sit down?"
That's the kind of idiocy disabled people are forced to put up with on a daily basis, from ignorant questions and attitudes from society at large.
The PSAs challenges people to change the way they see disability and the characters are based on the unscripted voices of disabled people talking about the issues that affect their lives. A noteworthy feature in the first game of the series, ‘Flyzz’ featuring Callum The Chameleon, was that it carried an ‘audio only’ option, making it one of the few flash games that are accessible to the visually challenged. Do visit the Creature Discomforts website to discover more information on the characters, to see the ads in their other formats and for lots of other treats and extras.
This was conceived and directed by the genius, Nick Park and produced by Aardman Animations featuring the voices of British non-actors in the same vein as the "man on the street" vox pop interviews. It was produced as part of a series called Lip Synch for Channel 4. The film won Nick Park the Academy Award for Best Animated Short Film in 1990.
The film shows various animals in a zoo being interviewed about their living conditions. These include turtles, a female gorilla, a family of polar bears, and a melancholic Mountain Lion who complains about the "lack of space" and the "grass with pollen that gives me hay fever every day!"
The brilliant dialogue was created by interviewing residents of a housing development, an old people's home and a family that lived in a local shop (the polar bears). Clay animation was then created that attributed the answers to zoo animals. One of the most popular characters was the Mountain Lion. He was in fact a Brazilian student who lived in a hotel and was talking about his own situation.
The characters' dialogue was obtained by taking tape recordings of everyday people talking about the comfort and benefits of the electrical appliances in their homes then using extracts of the soundtracks - complete with pauses, false starts, repetitions, hesitations and unscripted use of language (such as "easily turn-off-and-on-able"). The selected interviewees spoke in a range of down-to-earth regional accents.
