Case Study: The Dark Knight: Why So Serious?
This video is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge worldwide success, with over 10 million unique players participating. Amazing!
The Indian version: Instead of pissing off a whole culture with an Indian Revolution, this time automotive advertisers are putting a Joker-like spin on Honda's Jazz campaign for the sub-continent. Why so serious?
Disregarding any pop culture references, Honda Cars India decided this would be a great way to represent their home market Honda Jazz . Is it just me or does this seem like a bad idea?
