British Army: Start Thinking Soldier
The Start Thinking Soldier campaign by the British Army provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”.
Thinking on the fly, you’ll need to choose from the three presented options before its too late. Choose the wrong one, and it’s all over. It is a great example of bridging digital with experience online. The further you get into this, the better it gets and you want to complete all the missions. Check out the website here, one of the best experience websites I’ve seen.
Maybe the mandarins at our Indian MoD will learn how to catch them young and watch then grow.
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