If you can't access Gmail for some reason, try some of these URLs:
Safe mode - http://mail.google.com/mail/?labs=0. It disables the experimental features from Gmail Labs, just in case some of them are buggy. You can remove some of the features from Gmail's settings page.
Secure mode -https://mail.google.com/. It encrypts the traffic between your computer and Gmail's servers. Use it from public computers, Wi-Fi networks or to bypass some proxies and web accelerators. There's a Gmail setting that redirects the standard version to the secure mode ("Always use https").
Older version -http://mail.google.com/mail/?ui=1. This version has been replaced in October 2007 by a rearchitectured Gmail, but the old version is a little bit faster.
Basic mode - http://mail.google.com/mail/?ui=html. It's the version that doesn't use JavaScript, so it loads faster and it works well with older browsers. Unfortunately, many Gmail features are missing (contacts autocomplete, chat, spell checker, rich formatting) and each click loads a new page. If you like this version, click on "Set basic HTML as default view" at the top of the page.
iGoogle gadget - http://www.google.com/ig/gmailmax. This is the canvas view for the updated Gmail gadget which can be found in the new iGoogle. Some people found that this interface bypasses most corporate filters that prevent them from accessing Gmail at work.
"No browser checking" mode -http://mail.google.com/mail?nocheckbrowser. If you use a cutting-edge new browser and Gmail serves you the basic HTML mode, try this URL to bypass browser detection.
The economy, unemployment, companies folding, people losing their homes -- 2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale or lose a customer.
Here are 10 words to avoid in your 2009 copywriting.
1. Free. Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. Email spam filters are tough on messages that include "free" in the subject line. While it might be tempting to use a subject line that says, "Open now to get your free widget," that's an email spam filter red flag that will send your message to most recipients' spam boxes.
When the economy is tough, you can't risk having your emails not make it to the intended recipients. Replace "free" with "complimentary" or "gratis" to sneak by spam filters without compromising the effectiveness of your message.
2. Guarantee. Few people believe in guarantees these days. Unless you can prove your guarantee is real, use the valuable real estate space in your ad for a more effective message that consumers are likely to believe and act on.
3. Really. If you want to waste space in your ads, include "really" in your copy. This word does nothing to help your messages. Instead, it slows consumers down, and they are not likely to wait around for the complete message. Don't risk losing them by loading your copy with useless filler words. Make sure every word in your copy is there for a reason.
4. Very. Does a message sound more compelling with "very" in it? Is "When you need very fresh flowers, call ABC Florist," more effective than "When you need fresh flowers, call ABC Florist"? If you answered, yes, reread the last paragraph.
5. That. Once you finish writing copy for your ad or marketing piece, reread it and make note of every time you use "that" in your copy. Chances are, you can delete 90% of them because "that" is a filler word that doesn't advance the consumer through the message. Instead, it slows down time-strapped consumers. Deliver the messages your audience is likely to respond to, and deliver them quickly.
6. A Lot. Don't use vague copy with words like "a lot" that do nothing to differentiate your business from your competitors. Instead, quantify your messages. If you offer 20 varieties of roses in your flower shop, say so. If you respond to customer service calls within five minutes, tell people. Which is more compelling: "You can choose from a lot of shoe styles at Sally's Shoe Boutique" or "You can choose from more than 100 shoe styles at Sally's Shoe Boutique"?
No doubt, "100 shoe styles" is more intriguing than "a lot of shoe styles." A lot can mean different things to different people. Don't leave room for guesswork in your copy. Make your messages extremely clear with no room for confusion.
7. Opportunity. You're not helping anyone when you offer "opportunities" in your copy. Consumers don't want opportunities. They want to feel confident handing over their hard-earned money. They want to know they'll get the results they want and need, not the opportunity to perhaps get those results. Don't let them wonder what they'll get when they pull out their wallets. Tell them.
8. To Be (or Not To Be, for that matter). Write your advertising and marketing messages in the active voice, not the passive voice. If any form of "to be," "has been" or anything similar appears in your copy, rewrite it. Writing in the passive voice doesn't command action. Writing in the active voice does.
9. Synergy. This overused piece of jargon has had a long life, but it's time to move on. Leave jargon and 10-dollar words out of your advertising messages. There's no room in copywriting for buzz words and words that consumers need a dictionary to understand.
Consumers don't care about your "unique value proposition." They care that when they pay for your product or service, it will deliver the results they expect. Naturally, there are some exceptions to this rule, such as B2B copywriting, where jargon might be expected. In most copywriting, however, keep it simple.
10. Drinkability. Budweiser is already using "drinkability" in its ads. Seriously though, the point is valid -- don't copy your competition. Instead, differentiate your product and business with unique copy and messages that your target audience is likely to respond to.
The rules of successful copywriting don't change from one year to the next, but as the marketplace and environment change, so must your messages. Use the list above as a guideline to writing great advertising copy in 2009.
1. First and foremost, try to get self-interest into every headline you write. Make your headline suggest to the readers that here is something they want. This rule is so fundamental that it would seem obvious. Yet the rule is violated every day by scores of writers.
2. If you have news, such as a new product, or a new use for an old product, be sure to get that news into your headline in a big way.
3. Avoid headlines that merely provoke curiosity. Curiosity combined with news or self-interest is an excellent aid to the pulling power of your headline, but curiosity by itself is seldom enough.
This fundamental rule is violated more often than any other. Every issue of every magazine and newspaper contains advertising headlines that attempt to sell the reader through curiosity alone.
4. Avoid, when possible, headlines that paint the gloomy or negative side of the picture. Take the cheerful, positive angle.
5. Try to suggest in your headline that here is a quick and easy way for the readers to get something they want.
1.Avoid frequent full discharges because this puts additional strain on the battery. Several partial discharges with frequent recharges are better for lithium-ion than one deep one. Recharging a partially charged lithium-ion does not cause harm because there is no memory. (In this respect, lithium-ion differs from nickel-based batteries.) Short battery life in a laptop is mainly cause by heat rather than charge / discharge patterns.
2.Batteries with fuel gauge (laptops) should be calibrated by applying a deliberate full discharge once every 30 charges. Running the pack down in the equipment does this. If ignored, the fuel gauge will become increasingly less accurate and in some cases cut off the device prematurely.
3.Keep the lithium-ion battery cool. Avoid a hot car. For prolonged storage, keep the battery at a 40% charge level.
4.Consider removing the battery from a laptop when running on fixed power. (Some laptop manufacturers are concerned about dust and moisture accumulating inside the battery casing.)
5.Avoid purchasing spare lithium-ion batteries for later use. Observe manufacturing dates. Do not buy old stock, even if sold at clearance prices.
6.If you have a spare lithium-ion battery, use one to the fullest and keep the other cool by placing it in the refrigerator. Do not freeze the battery. For best results, store the battery at 40% state-of-charge.
10. Get Local Time: Type in What time is it followed by any city to get the current time.
9. Track Flight Status: Enter the airline and flight number to find out the departure time and estimated arrival for any flight.
8. Convert Currency, Metrics, Bytes and More: Google has a built-in converter calculator. You can enter quarter cup in teaspoons, seconds in a year, 5 US dollars in Euros and countless others.
7. Search for Pages That are “Better Than,” “Similar to,” or “Reminds me of”: Enter “better than keyword” or “similar to keyword” to find Web pages you never knew existed.
6. Use Google as a Free Proxy: Enter cache:website.com to view a Web page that’s been blocked from the computer you’re using.
5. Remove Affiliate Links From Product Searches: To avoid seeing search results from certain sites, enter –site:website.com.
4. Find Related Items: Enter ~ before any search term to find related items as well.
3. Find Music and Comic Books: Enter -inurl:(htm|html|php) intitle:"index of" +"last modified" +"parent directory" +description +size +(wma|mp3) "Band or comic book name" to find music files and comic books.
2. See Images of People, Objects, Etc.: Type in a search term, and click on images to see photos of the results.
1. Search for Faces: If you’re looking for a photo of a person named Rose, and don’t want to see photos of the flower, add &imgtype=face to the end of your image search. It will show you only images of faces.
