TELEVISION COMMERCIAL

Oasis Cellular. Reception ad campaign. Circa 2004.

Client: Oasis Cellular

Ad Agency: Concept Communication, Mumbai, India.

Art Director: Sanjay Sure

Copywriter: Sunil Shibad

Ilustrator: Sanjay Sure

This example for the launch of Wrigley's 5 chewing gum in France, allowed consumers to mix together their own music using a number of Augmented Reality symbols. Three symbols representing the different flavors linked to a certain track, with the distance from the main marker determining the volume and effects for each track. This was not only a very innovative use of AR, but communicates the core attributes of the Wrigley brand in a very entertaining manner.

BMW has released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. If you’re happy with the result you can submit your work to a gallery on Facebook. You can download the BMW software here.

The normal TV ad.

(via Fubiz)

If you can't access Gmail for some reason, try some of these URLs:

Safe mode - http://mail.google.com/mail/?labs=0. It disables the experimental features from Gmail Labs, just in case some of them are buggy. You can remove some of the features from Gmail's settings page.

Secure mode - https://mail.google.com/. It encrypts the traffic between your computer and Gmail's servers. Use it from public computers, Wi-Fi networks or to bypass some proxies and web accelerators. There's a Gmail setting that redirects the standard version to the secure mode ("Always use https").

Older version - http://mail.google.com/mail/?ui=1. This version has been replaced in October 2007 by a rearchitectured Gmail, but the old version is a little bit faster.

Basic mode - http://mail.google.com/mail/?ui=html. It's the version that doesn't use JavaScript, so it loads faster and it works well with older browsers. Unfortunately, many Gmail features are missing (contacts autocomplete, chat, spell checker, rich formatting) and each click loads a new page. If you like this version, click on "Set basic HTML as default view" at the top of the page.

Mobile mode - http://mail.google.com/mail/?ui=mobile or http://m.gmail.com. This is a simplified Gmail interface for mobile phones that has even less feature than the basic mode. Use it if no other Gmail mode works for you.

iPhone mode - http://mail.google.com/mail/x/gdlakb-/gp/. A more user-friendly mobile version for iPhone and other mobile phones that use WebKit-based browsers.

iGoogle gadget - http://www.google.com/ig/gmailmax. This is the canvas view for the updated Gmail gadget which can be found in the new iGoogle. Some people found that this interface bypasses most corporate filters that prevent them from accessing Gmail at work.

"No browser checking" mode - http://mail.google.com/mail?nocheckbrowser. If you use a cutting-edge new browser and Gmail serves you the basic HTML mode, try this URL to bypass browser detection.

(via email)

1. Avoid frequent full discharges because this puts additional strain on the battery. Several partial discharges with frequent recharges are better for lithium-ion than one deep one. Recharging a partially charged lithium-ion does not cause harm because there is no memory. (In this respect, lithium-ion differs from nickel-based batteries.) Short battery life in a laptop is mainly cause by heat rather than charge / discharge patterns.

2. Batteries with fuel gauge (laptops) should be calibrated by applying a deliberate full discharge once every 30 charges. Running the pack down in the equipment does this. If ignored, the fuel gauge will become increasingly less accurate and in some cases cut off the device prematurely.

3. Keep the lithium-ion battery cool. Avoid a hot car. For prolonged storage, keep the battery at a 40% charge level.

4. Consider removing the battery from a laptop when running on fixed power. (Some laptop manufacturers are concerned about dust and moisture accumulating inside the battery casing.)

5. Avoid purchasing spare lithium-ion batteries for later use. Observe manufacturing dates. Do not buy old stock, even if sold at clearance prices.

6. If you have a spare lithium-ion battery, use one to the fullest and keep the other cool by placing it in the refrigerator. Do not freeze the battery. For best results, store the battery at 40% state-of-charge.