MIT Lab: Visual identity
The new MIT Lab logo has an amazing 40,000 permutations and 12 color combinations .
The visual identity is based on a an algorithm that produces a unique logo for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card, personal website, animations, signage, etc.
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
