Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

University of Copenhagen: Head Turner



Bar nerds, biotechnology is incomprehensible and boring to most high school students. However, this funny viral video by University of Copenhagen helps popularize the beauty and simplicity of science.
 
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This new achievement permits scientists to recognize the impacts of changes on the capacity of proteins in growth for individual patients, regardless of the possibility that those transformations are extremely uncommon
Hat tip to Dr Prashant Mangeshikar for sending me the link.

Non-Smoking Generation: Spontaneous Combustion




Of all the anti-smoking ads that have made the rounds over the years, this Non-Smoking Generation anti-smoking tv commercial  is one of the more stylish.  With fiery, slo-mo action, the Swedish ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."

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The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.

India has talent. We have some of the best minds. Be it directors, producers, editors, art directors or copywriters. But many non-profits do not take mass communication seriously.  These days in India, NGO folks have raised self-aggrandizement  to an art form.

Pepsi : Michael Jackson "Convention"

Back in 1984, Michael Jackson and the Jackson brothers  collaborated with Pepsi on the genre defining  " Convention" TV commercial.  Michael Jackson was filming  the "Convention "  TV  commercial for Pepsi and got severely injured when his hair caught fire from a special effects explosion. Studio audience members said he was so calm, they thought the incident was part of the act.




ENJOY IT

Chivas Regal : Here’s to Friendship

friendship
Chivas Regal has launched “Here’s to Friendship”, two short films  about real friendship directed by Academy Award winning short film maker Joachim Back. 


Each film centres around a group of four friends, taking the audience through break-ups, breakdowns and good times.of modern male friendships. Each film centres around a group of four friends, taking the audience through break-ups, breakdowns and good times.


In “Here’s to Big Bear” . we find four friends stranded at a train station in the middle of nowhere. With no cell reception, no water, and no sign of life, they are forced to set off across the desert in search of a way home. We join them on their sun-scorched journey, one that leads them to an unexpected encounter with ‘Big Bear’.




In the second film, “Here’s to Twinkle”, Sammy gets his heart broken leaving Joe, Emilio and Nicholas to pick up the pieces. They know the drill. A day of beach, bowling and basketball to take his mind off his misery. But despite their efforts it finally takes ‘Twinkle’ to put a smile back  on Sammy’s face.  






(Tip of the hat to Inspiration Room. )


BMW Films: The Hire

Hire
BMW's groundbreaking "The Hire" was a series of eight  short films (averaging about ten minutes each) was produced by Fallon Worldwide for the Internet in 2001 and 2002. All eight short  films featured Hollywood A-List  directors  and actors.

The plots of each of the films differ, but one constant remains: Clive Owen  plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital need.

"The Hire" is  not about the car. It's about what's happening inside the car, and more than that, what's happening inside the characters. You don't have to know the car to understand the story.  

Like a fine Bordeaux,  “The Hire” held up over the years and, arguably, remains the standard for branded content.  


Series 1: 

Ambush

 

While escorting an elderly man to an undisclosed location, The Driver is confronted by a van full of armed men and is warned that the old man has stolen a large amount of diamonds. The old man claims to have swallowed the diamonds and that the men will likely cut him open to retrieve them. The Driver decides at the last minute to help him, participating in a car chase and shootout with the van. The Driver eventually evades his pursuers and watches their destruction. He then delivers the old man to a town nearby and asks the merchant if he did indeed swallow the diamonds. The client merely chuckles and walks away. The Driver then leaves.

Chosen

 

The Driver protects a holy Asian child that was brought to America by boat. The child gives the Driver a gift but says that he is not supposed to open it yet. After being pursued by many armed assassins, and being grazed in the ear, he delivers the boy to another holy man. The Boy however signals silently to the Driver that the man is not actually a monk, indicated by his footwear. The Driver defeats the impostor holy man and rescues the boy. As he leaves the Driver opens the gift which is revealed to be a Hulk bandage for his bleeding ear.

The Follow

 

The Driver is hired by a nervous movie manager to spy on a paranoid actor's wife. During his tailing of the wife, the Driver describes the right way to tail someone. As he follows her he begins to fear what he might learn of her apparently tragic life. He discovers the wife is fleeing the country and returning to her mother's, and that she's been given a black eye, likely by her husband. He returns the money for the job, refusing to tell where the wife is, and drives off telling the manager never to call him again.

Star

 

The Driver is chosen by a spoiled and shallow celebrity to drive her to a venue. Unbeknownst to her, her manager has actually hired the Driver to teach the celebrity a lesson. Pretending to escape her pursuing bodyguards, the Driver recklessly drives through the city, tossing the hapless celebrity all around the backseat. They arrive at the venue, where she is thrown out of the car and photographed by paparazzi in an embarrassing end on the red carpet.

Powder Keg

 

The Driver is chosen by the UN to rescue a wounded war photographer named Harvey Jacobs from a hostile territory. While they are leaving Jacobs tells the Driver about the horrors he saw as a photographer, but he regrets his inability to help war victims. Jacobs answers the Driver's curiosity about why he is a photographer by saying how his mother taught him to see. He gives the Driver the camera film needed for a New York Times story and also his dog tags to give to his mother. When they reach the border, they are confronted by a guard who begins to draw arms as Jacobs begins taking pictures, seemingly trying to get himself killed. The Driver drives through a hail of gunfire to the border, but finds Jacobs killed by a bullet through the seat. The Driver arrives in America to visit Jacobs' mother and share the news of him winning the Pulitzer Prize and hand over the dog tags, only to discover that she is blind.

The Driver is hired by the FBI  to help defuse a hostage situation. A disgruntled employee has kidnapped a CEO and has hidden her, demanding $5,088,042. The Driver delivers the money, writing the sum on his hand as instructed by the hostage taker. After he is told that he holds the life of a person in his hand, he is ordered to burn the money. As he complies, the federal agents break in and attempt to subdue the man, who shoots himself in the head without revealing where the woman is hidden. The Driver then tries to find the hostage before she drowns in the trunk of a sinking car. As a twist, the kidnapped woman is revealed to be the hostage taker's lover. She coldly taunts the dying man in the hospital.

Ticker

In an unnamed foreign country, the Driver drives a wounded man who carries a mysterious briefcase, while under helicopter attack. During the attack the briefcase is struck by a bullet, causing a display on it to begin counting down, and it to leak an unknown fluid from the bullet hole. The Driver manages to cause the helicopter to crash, but refuses to proceed without knowing the contents of the damaged briefcase. It is revealed that the man guards a human heart for transplant to a statesman (shown in military uniform), whose life and peacemaking is needed for the continued freedom of the country's people. The case is delivered by the Driver in time for the surgery. Also present are another military officer whom the passenger had said would take over the country with tyranny if his superior died (and whose uniform matches the soldiers who had tried to intercept the heart), and US agents who ensure that he does not interfere with the surgery, and so is forced to give up his attempt to take the country by force.

Beat The Devil

 

The Driver is employed by James Brown, who goes to meet the Devil to re-negotiate the deal he made as a young man in 1954 to trade his soul for fame and fortune. He is worried about his ageing and the fact he can no longer do his moves like the splits, and says his lessened ability to perform means he cannot maintain his fame and fortune. He proposes a new wager, for the stakes of the Driver's soul against another 50 years for his career, betting on the Driver drag racing  against the Devil's doorman/driver Bob on the Las Vegas Strip at dawn. The race ends with the Driver swerving to pass around a train while the Devil's car crashes and explodes. Having won the race, the Driver leaves James Brown in the desert, but as he drives away he sees him as a young man again, who then does a handspring into the splits. The final scene shows Marilyn Manson who lives down the hall from the Devil, complaining that the noise is disturbing his bible reading, much to the Devil's fear.


The films proved to be so popular that BMW ended up producing a free DVD for customers who visited certain BMW dealers. 

The Hire’’ raked in several  awards.  The first-ever  Cannes Titanium Lion, two Grand Clio Awards ,  Cannes Grand Prix Cyber Liol  Cannes, France, along with Best of Show at the One Show Interactive competition. It earned kudos within the entertainment arena as well.  “Best Excuse for Broadband” at WIRED Magazine’s  annual Rave Awards in 2001 .   ‘

"Hostage’’ from the second series of films earned the award for Best Action Short during the Los Angeles International Short Film Festival in 2002. Entertainment magazines reviewed the films. Even the New York Times gave the films a  favorable review. In 2003,  it  was inducted into the permanent collection of the Museum of Modern Art (MOMA).

The five initial films cost an estimated $15 million, and the last  three cost about $10 million.

Red Bull Formula Race: The racing game to play with yourt head movements

Red Bull Formula Face, an online racing game  that allows you  to control race cars with your head.  Turn your head  left, the car goes left. Turn your head  right, the car goes right. 

No joystick.  No keyboard. Just a webcam.  And your face . 


Before you play the game here,  go though  the  video  to see all manner of facial gyrations that control the race car as it makes its way around the track.


European Women’s Lobby : For a change of perspective



"If I had to have sex ten times a day with strangers for a living, at what point would I start to feel sick? From the beginning surely."

 So concludes the voice-over of a thought-provoking PSA  crafted by  French film director Frederique Pollet Rouyer and Belgian film director Patric Jean for  European Women’s Lobby  . 
 . 

Nine out of ten women in prostitution  would like to exit the system of prostitution but feel unable to do so. An international study found that 62% of women in prostitution reported having been raped, and 68% of them meet the criteria for Post-Traumatic Stress Disorder in the same range as victims of torture. 

European Women’s Lobby  aims at taking concrete actions to bring about an end to societal tolerance for widespread sexual and economic exploitation of persons in prostitution, the vast majority of whom are women.

Hamilton Cycles : Ride city ride


Hamilton Cycles 3


Hamilton Cycles 1


 Hamilton Cycles  5


Hamilton Cycles  4


Hamilton Cycles 2
















NFL removes Chrysler's Clint Eastwood TV commercial from YouTube



Chrysler's Clint Eastwood ad has been removed from YouTube because of a copyright claim by the NFL? 

Though NFL hasn't asked Hulu to remove the ad which you can still view .

( Tip of the hat to AdRants.)  
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