To call attention to the malaria plight many Britons face as they travel, here’s martial arts-themed video that shows the importance of properly fighting off mosquitoes.
Malaria Hotspots employs humor to drive home its message: Malaria. It only takes one bite.
Of all the anti-smoking ads that have made the rounds over the years, this Non-Smoking Generation anti-smoking tv commercial is one of the more stylish. With fiery, slo-mo action, the Swedish ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."
The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.
India has talent. We have some of the best minds. Be it directors, producers, editors, art directors or copywriters. But many non-profits do not take mass communication seriously. These days in India, NGO folks have raisedself-aggrandizement to an art form.
"If I had to have sex ten times a day with strangers for a living, at what point would I start to feel sick? From the beginning surely."
So concludes the voice-over of a thought-provoking PSA crafted by French film director Frederique Pollet Rouyer and Belgian film director Patric Jean for European Women’s Lobby .
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Nine out of ten women in prostitution would like to exit the system of prostitution but feel unable to do so. An international study found that 62% of women in prostitution reported having been raped, and 68% of them meet the criteria for Post-Traumatic Stress Disorder in the same range as victims of torture.
European Women’s Lobby aims at taking concrete actions to bring about an end to societal tolerance for widespread sexual and economic exploitation of persons in prostitution, the vast majority of whom are women.
A hugely tragic story that we would all love to be in. The story of one man being pursued by several beautiful women, simultaneously. All for a good cause: the relaunch of Sandpiper Beer.
“We Care About New York” is a menacing 1991 anti-littering public service announcement by David Lynch, in which littering is linked to the specter of rat infestation.
Earlier this month, The Guardian unveiled a TV spot that explores how a modern paper might cover "Three Little Pigs." It re-imagines the classic fairytale as a much grittier drama, where the pigs are either the victims or conniving fraudsters - or both. Brilliant.
A classic boy-meets-girl love story unfolds and folds as a bicycling boy races to catch up with a girl and helpfully dispenses Tempo tissues to people he passes along the way.
The TV spot , “Bike”, is the first in a series for “As Life Unfolds” campaign. The ink-drawn animation is delightfully original .
Bikini clad Victoria's Secret models frolicking on the beach at sunset. How's that for motivation to get to the gym and get into shape?
The strange thing about this TV commercial is that you can't see too much of the swimwear they're trying to sell. Maybe Victoria's Secret are branching out into sunscreen .
Behind the scenes of the girls shooting in Turks & Caicos.
Brazilian supermodel Adriana Lima says, "Some of the bikinis are inspired by the Amazon" . "You really see the jungle through the bikini, also mixed with animal prints and vibrant colours," says Lima.
Others featured are Candice Swanepoel, Lily Aldridge, Miranda Kerr, along with new faces Edita Vilkeviciut and Michaela Kocionova.
Tarsem Singh’s homage to “The Swimmer" directed by Frank Perry. In the 1968 movie, Burt Lancaster literally swims from swimming pool to swimming pool to his home.
He names the route Lucinda's River after his wife. Director Tarsem with Larry Barker and Rooney Carruthers add a twist to make it a memorable 1993 TV commercial for Levi’s.
About a year ago, Carlton Draught’s hilarious “Slow Mo” was aired. It went on win a Gold Lion at Cannes . Here is the longer three-minute cut to appreciate, frame by frame, the ineptitude of beer-drinking blokes. A man dancing wildly to impress a girl. Peanut flying out of a guy’s mouth. Reverberations of an ample backside dropping on to a bar stool. Pub and Puccini. It doesn’t get any better.
Just in case you want to sing along, here's the aria’s lyrics :
Slow motion Men in slow motion At normal speed men look really ugly Men look better in slow motion It makes me want to sing quite loud na na
I want a Carlton Draught, chips and lasagna
Who wants my salad? I think I need to take a break and have have a lie down Where is my choir? Is this ad still going? When will it end? I still a keep singing because I love slow mo Slow mo Slow motion Blah blah blah blah blah blah blah blah blah blah Slow motion.
Many know how to drink a glass of wine. But how many know how to drink a glass of Sicily? This TV commercial from Tasca D'almerita winery really does make make you want to sip the beauty of Sicily. La vita e bella!
A classic TV spot for London Metropolitan Police recruitment, circa 1990. Dealing with issues such as domestic abuse, race, drink related violence and internal police disagreement which are just as relevant today. And all with a raw energy, delivering realism and objectivity by using the inspirational Rudyard Kipling’s poem 'If', intelligently juxtaposed with scenarios faced on a daily basis by police officers.
It is brilliant, and would undoubtedly make anyone want to don the bobby helmet. Or in my case, the khakhi. .
Curiously, Rudyard Kipling and Indra Sinha were born in Mumbai, India . Or to be precisely, within a one mile radius of Mumbai Police headquarters.
Client: London Metropolitan Police
Ad Agency: Collett, Dickenson & Pearce (now CDP/Travis Sully, London )
This tv commercial (or is it a music video?) was created by the hughley admired Leagas Delaney in 1997. It was filmed at the rate of three or four stars a day, and took more than a year from inception to finish.
’Perfect Day’, BBC’s stunning corporate communication (yes you got that right, corporate communication) showing the range of music on offer to viewers and listeners, could never have been made without that kind of dedication.
The brief was to show the diverse range of music offered by the BBC across every TV and radio channel. The creative team plumped for "Perfect Day', recorded by Lou Reed in 1973, because it had acquired a new popularity when featured on the soundtrack of Trainspotting
Major recording stars earned just 250 pounds for their efforts. The country and western star, Tammy Wynette, drove 500 miles from Nashville with her tour entourage just to take part.
The four-minute film starts with Lou Reedsinging the first line of his ballad, Perfect Day, then handing over to musical giants ranging from David Bowie and Bono, to opera singer, Lesley Garrett and the BBC Young Musician of the Year, Sheona White. The formal garden in the film symbolizes people’s dreams and memories.
For an Indian, Republic Day is no Army Day. Or Air Force Day. Or Navy Day. Or even Independence Day. In fact on the list of Indian holiday makers get excited over Republic Day because it’s right between our previous working day and the next working day. And while those are all fine traditions, patriotism and love for our country, but we rarely get thrilled about making a difference for our motherland .
So, in an effort to show that I too am a robot, what better way for an Indian to celebrate Republic Day than with Patent Number 3,192,863: Blood Pump and Artificial Heart?
India! You really get my heart pumping!
~Sunil, R2D2, Astromech Droid.
Where the mind is without fear
~Rabindiranath Tagore
Where the mind is without fear and the head is held high;
Where knowledge is free;
Where the world has not been broken up into fragments by narrow domestic wars;
Where words come out from the depth of truth;
Where tireless striving stretches its arms towards perfection;
Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;
Where the mind is led forward by thee into ever-widening thought and action -
Into that heaven of freedom, my Father, let my country awake.
Language: Hindi
Happy 62nd Republic Day, India!
Client: Times of India
Ad Agency: Umbrella Design
Creative Director/ Art Director: Bhupal Ramnathkar
Everybody's a star in this Aardman Animations Oscar-winner in which animals discuss life at the zoo. Accustomed to open spaces and sunnier climes, they comment on the accommodation, diet and the English weather. “Creature Comforts” tv commercials for Heat Electric. Moreover, throughout the Heat Electric tv spots, the creative team succeeded in crafting a consistently warm and cozy tone, which appropriately captured the warmth and homeliness of central heating. Circa 1990.
In an age of Andy Warhol’s “ everybody will be famous for 15 minutes”, conclusive answer to a general question - a sound bite - and the attempts to present a cheery spin by talking heads on a complex issue while the human bury their personal issues and problems with the issue. The series gently mocks the “staged” performance sometimes given by members of the general public when being interviewed for television vox-pops. In an ironic twist these tv commercials are better remembered than the original film that spawned them
Leonard Chershire Disability: Creature Discomforts
A series of four tv spots highlighting disability and featuring the voices of disabled people telling of their experiences premiered on ITV on Christmas Day 2007. In a review of Creature Discomforts, the author opens: "Can I ask you a question?" a young movie usher once asked a close friend of mine, who is permanently in a wheelchair due to cerebral palsy. "Do people like you ever get sexual urges?" "Why?" responded my friend, who has never suffered fools gladly. "Do you lose yours when you sit down?"
That's the kind of idiocy disabled people are forced to put up with on a daily basis, from ignorant questions and attitudes from society at large.
The PSAs challenges people to change the way they see disability and the characters are based on the unscripted voices of disabled people talking about the issues that affect their lives. A noteworthy feature in the first game of the series, ‘Flyzz’ featuring Callum The Chameleon, was that it carried an ‘audio only’ option, making it one of the few flash games that are accessible to the visually challenged. Do visit the Creature Discomforts website to discover more information on the characters, to see the ads in their other formats and for lots of other treats and extras.
This was conceived and directed by the genius, Nick Park and produced by Aardman Animations featuring the voices of British non-actors in the same vein as the "man on the street" vox pop interviews. It was produced as part of a series called Lip Synch for Channel 4. The film won Nick Park the Academy Award for Best Animated Short Film in 1990.
The film shows various animals in a zoo being interviewed about their living conditions. These include turtles, a female gorilla, a family of polar bears, and a melancholic Mountain Lion who complains about the "lack of space" and the "grass with pollen that gives me hay fever every day!"
The brilliant dialogue was created by interviewing residents of a housing development, an old people's home and a family that lived in a local shop (the polar bears). Clay animation was then created that attributed the answers to zoo animals. One of the most popular characters was the Mountain Lion. He was in fact a Brazilian student who lived in a hotel and was talking about his own situation.
The characters' dialogue was obtained by taking tape recordings of everyday people talking about the comfort and benefits of the electrical appliances in their homes then using extracts of the soundtracks - complete with pauses, false starts, repetitions, hesitations and unscripted use of language (such as "easily turn-off-and-on-able"). The selected interviewees spoke in a range of down-to-earth regional accents.
