Levi's : The Swimmer
Tarsem Singh’s homage to “The Swimmer" directed by Frank Perry. In the 1968 movie, Burt Lancaster literally swims from swimming pool to swimming pool to his home.
He names the route Lucinda's River after his wife. Director Tarsem with Larry Barker and Rooney Carruthers add a twist to make it a memorable 1993 TV commercial for Levi’s.
Client: Levi’s
Ad Agency: BBH , London
Creative Team : Larry Barker, Rooney Carruthers
Director: Tarsem Singh
Producer: Robert Campbell
