BBC : It takes a year to create the 'Perfect Day'
This tv commercial (or is it a music video?) was created by the hughley admired Leagas Delaney in 1997. It was filmed at the rate of three or four stars a day, and took more than a year from inception to finish.
’Perfect Day’, BBC’s stunning corporate communication (yes you got that right, corporate communication) showing the range of music on offer to viewers and listeners, could never have been made without that kind of dedication.
’Perfect Day’, BBC’s stunning corporate communication (yes you got that right, corporate communication) showing the range of music on offer to viewers and listeners, could never have been made without that kind of dedication.
The brief was to show the diverse range of music offered by the BBC across every TV and radio channel. The creative team plumped for "Perfect Day', recorded by Lou Reed in 1973, because it had acquired a new popularity when featured on the soundtrack of Trainspotting
Major recording stars earned just 250 pounds for their efforts. The country and western star, Tammy Wynette, drove 500 miles from Nashville with her tour entourage just to take part.
The four-minute film starts with Lou Reed singing the first line of his ballad, Perfect Day, then handing over to musical giants ranging from David Bowie and Bono, to opera singer, Lesley Garrett and the BBC Young Musician of the Year, Sheona White. The formal garden in the film symbolizes people’s dreams and memories.
