BMW: Z4 interactive augmented reality
BMW has released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. If you’re happy with the result you can submit your work to a gallery on Facebook. You can download the BMW software here.
The normal TV ad.
(via Fubiz)
