Honda: Human Choir



Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute tv commercial for Honda UK and used a choir of humans to generate all the sounds in this ad for the new Honda Civic. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a "making of" video and a service where visitors can sign up for a test drive.

(via AdRants)
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