Wonderbra : Bungee jumping : Hello girls
To launch the new Ultimate Plunge bra, Wonderbra projected a picture of their newest model, Adriana Cernanova, onto the side of Battersea Power Station in London.
Victoria Joint, Heidi Speed and Kate Hassen won an online competition to be three of the first to take the plunge off the top of a crane placed infront of the image.
Research by Wonderbra found more than a quarter of women wanted to follow in the footsteps of Hollywood celebrities, but almost half said they lacked the confidence.
A giant leap for womankind this was not.
