Contagion: Billboard made of bacteria
To promote Steven Soderberg’s movie “Contagion”, Warner Bros Pictures Canada hired microbiologists and immunologists to create an innovative billboard made of growing bacteria in an abandoned storefront window in Toronto .
On August 28, the scientists inoculated two large petri dishes with live bacteria which rapidly grew to spell out the name of the film on the board.
The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.
Infectious advertising .
(via AdFreak)
